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Category: Design

Welcome to the Era of Design

Found a brilliant blog post today that I had to share. Welcome to the Era of Design by Adam Swann is all about how increasingly important design has become to consumers, and therefore, to your business. It really is a must read article. It distills down what I’ve been trumpeting for years now: Design is […]

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The original holiday Coca-Cola can design and the revised can design.

Lessons in Branding: The Importance of Design to Your Brand

(Although this is old news, I felt it such an important lesson that I needed to share my own thoughts on it.) This past Christmas, Coca-Cola® released their annual Christmas themed can. As usual, it incorporated images of polar bears, as this is part of their holiday branding: polar bears enjoying a cold, crisp Coca-Cola […]

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