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Category: Business

Do you want to keep your customers? Keep it simple

Keep It Simple

In today’s oversaturated market, how do you keep your customer’s attention? Simplicity is key! When talking about marketing keeping it simple is one of the most effective ways to stand out against your competitors. If the consumer can easily gather and understand information they need to make a decision, the more likely they are to […]

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DISASTER CAN STRIKE YOUR WEBSITE AT ANY TIME!

Prevent disaster and achieve peace of mind with one of Cygnet Midwest’s Web Site Continuity Care Plans. Available for any platform, including: WordPress, other Content Management Systems, and static sites. Your site is crucial to your business. With security issues, hackers trying to break-in and software updates, your site needs to be managed to run […]

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Are You Struggling with LinkedIn?

Cygnet Midwest can help. Get your LinkedIn page in tip-top shape Professionally designed graphics Professionally written text Timely updates that engage your customers and associates We can also help with other social media sites, such as Facebook, Twitter, YouTube, and more! Contact us today to learn more!

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Aunt Jemima Ad

George Lois – A Real Mad Man

I recently came across an article on NPR about an ad agency wiz who would give Don Draper a run for his money. So brilliant, he said really deep things, like this: “The creative act, the defeat of habit by originality, overcomes everything”. Chemist? Poet? Televangelist? Nope. That was a quote by George Lois, and […]

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Google Apps for Business + Microsoft Outlook = Disaster

Last January we started hosting a new client. We brought their web site over to our private server, finished developing it, and set them up with Google Apps for Business. Pretty standard stuff for us. We’ve done it numerous times before. The one difference with this client? They really needed to keep using Microsoft’s Outlook […]

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Welcome to the Era of Design

Found a brilliant blog post today that I had to share. Welcome to the Era of Design by Adam Swann is all about how increasingly important design has become to consumers, and therefore, to your business. It really is a must read article. It distills down what I’ve been trumpeting for years now: Design is […]

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Target.com Missed the Bullseye… by a Mile

Last August, Target.com launched an epic web site redesign. (It was dubbed internally as “Everest” if that gives you any idea of the size of the undertaking.) They dumped Amazon[1], who they had partnered with for a decade on e-commerce, and brought all of their e-commerce pieces under their own control. Obviously, it was a […]

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