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Category: Branding

Aunt Jemima Ad

George Lois – A Real Mad Man

I recently came across an article on NPR about an ad agency wiz who would give Don Draper a run for his money. So brilliant, he said really deep things, like this: “The creative act, the defeat of habit by originality, overcomes everything”. Chemist? Poet? Televangelist? Nope. That was a quote by George Lois, and […]

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The original holiday Coca-Cola can design and the revised can design.

Lessons in Branding: The Importance of Design to Your Brand

(Although this is old news, I felt it such an important lesson that I needed to share my own thoughts on it.) This past Christmas, Coca-Cola® released their annual Christmas themed can. As usual, it incorporated images of polar bears, as this is part of their holiday branding: polar bears enjoying a cold, crisp Coca-Cola […]

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