Cygnet Midwest

Stellar Creative Strategic Results


The World Wide Web

Today is World Wide Web day! What started with a vision for universality and connectivity, quickly turned into one of the largest platforms of communication used today.                 In 1989, British scientist, Tim Berners-Lee invented the World Wide Web. The Web was originally developed to aid in information sharing between scientists at universities around the world. […]

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Do you want to keep your customers? Keep it simple

Keep It Simple

In today’s oversaturated market, how do you keep your customer’s attention? Simplicity is key! When talking about marketing keeping it simple is one of the most effective ways to stand out against your competitors. If the consumer can easily gather and understand information they need to make a decision, the more likely they are to […]

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Prevent disaster and achieve peace of mind with one of Cygnet Midwest’s Web Site Continuity Care Plans. Available for any platform, including: WordPress, other Content Management Systems, and static sites. Your site is crucial to your business. With security issues, hackers trying to break-in and software updates, your site needs to be managed to run […]

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Are You Struggling with LinkedIn?

Cygnet Midwest can help. Get your LinkedIn page in tip-top shape Professionally designed graphics Professionally written text Timely updates that engage your customers and associates We can also help with other social media sites, such as Facebook, Twitter, YouTube, and more! Contact us today to learn more!

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Graduates of the 2015 Emerging Leaders Program

Cygnet Midwest’s President Graduates from the Emerging Leaders Program

Cygnet Midwest President, Laura Adamski, has graduated from the Small Business Administration’s 2015 Emerging Leaders Program. The Emerging Leaders Program is a seven-month intensive executive entrepreneurship educational program that includes 100 hours of class time and provides the opportunity for small business owners to work with experienced mentors, attend workshops, and network with other business […]

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Aunt Jemima Ad

George Lois – A Real Mad Man

I recently came across an article on NPR about an ad agency wiz who would give Don Draper a run for his money. So brilliant, he said really deep things, like this: “The creative act, the defeat of habit by originality, overcomes everything”. Chemist? Poet? Televangelist? Nope. That was a quote by George Lois, and […]

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It’s easy being green

Businesses turning to energy-saving practices, offering products friendly to the environmentJanuary 2, 2008By Paige Winfield Staff writer Green is the color that drives businesses – but now it’s not just the green of money. As concern for the environment has increasing influence on American consumers, suppliers are discovering that a way to get green is […]

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How NOT to Build Your HTML Emails

HTML email design and coding can be tricky. Support for web standards in email programs is sketchy at best. Imagine today’s email programs like browsers were in the late 90′s. Yeah, not pretty. To code for HTML email your best bet is to build as if you are building a site in 90′s: use tables […]

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Google Apps for Business + Microsoft Outlook = Disaster

Last January we started hosting a new client. We brought their web site over to our private server, finished developing it, and set them up with Google Apps for Business. Pretty standard stuff for us. We’ve done it numerous times before. The one difference with this client? They really needed to keep using Microsoft’s Outlook […]

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Welcome to the Era of Design

Found a brilliant blog post today that I had to share. Welcome to the Era of Design by Adam Swann is all about how increasingly important design has become to consumers, and therefore, to your business. It really is a must read article. It distills down what I’ve been trumpeting for years now: Design is […]

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