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Website Security Made Easy

As an end-of-the-year initiative, Cygnet Midwest is auditing and increasing the security of our client’s websites. Hacking is on the rise, with major corporations announcing hacked systems seemingly every week. It’s imperative to keep your website safe and secure. Here are some steps you can take to improve your sites security: Add a SSL certificate […]

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Happy Halloween

Happy Halloween!

It’s that time of year when the temperature is dropping and all the ghosts and goblins come out to play!  We hope you all have a safe and happy Halloween! If you’re handing out candy remember to leave your porch light on. If you’re taking your little goblin out to Trick or Treat this year, […]

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Local SEO

Marketing Momentum: Local SEO

Local and global search engine optimization are combined by many companies. However, for small businesses, global SEO is often not worth the time and expenses. Local SEO on the other hand, is a very effective method for small companies to promote their products and services to a more niche group of consumers in their area. […]

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Greener Globe: Hershey’s Promise

With Halloween right around the corner, who could be a more fitting company for our #GreenerGlobe blog this month than one of America’s favorite chocolate brands, Hershey’s! From the start, nearly 125 years ago, Milton Hershey founded Hershey’s with the intention of helping others and spreading positivity. The company has made big movements in many […]

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Q and A with the Boss

For National Boss’s Day at Cygnet we asked our boss some questions about the company. What did your office do for Boss’s Day? Continue reading to learn what our boss, Laura, has to say about the company and the marketing industry over the years. Cygnet Midwest has been in business for over 30 years. What […]

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Boost Your ROI on Email Marketing: Part 2

Cleaning an outdated or stale email list can be a big undertaking. The two things you should do to clean your list are email validation and email hygiene. We’ll go over each service below. Email validation is an automated process that checks mail servers and splits the list up into categories depending on the deliverability […]

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Let Our Results Work for You

Are your numbers heading in the right direction? These numbers show measurable results for our clients. Find out more by clicking on the graphics below. Cygnet Midwest can help your business’s numbers go in the right direction. Contact us today for a free consultation. Let Our Results Work For You Our Numbers

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Boost Your ROI on Email Marketing: Part 1

Have you increased your email blast return on investment through list management, re-engagement or email testing? Blasting to a bad list can affect your sender reputation and even blacklist your company. The average email list erodes by 22% annually. Consistent list maintenance keeps you from throwing marketing dollars away on each e-blast. Red flags you […]

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Greener Globe: Crayola ColorCycle

With increased in awareness of the overuse of plastics and the way it’s threatening our environment, we need to take action. Back to school usually means cleaning out last year’s supplies to start fresh. While recycling old worksheets and used loose-leaf paper may seem obvious; the correct way to dispose of materials such as plastic […]

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The World Wide Web

Today is World Wide Web day! What started with a vision for universality and connectivity, quickly turned into one of the largest platforms of communication used today.                 In 1989, British scientist, Tim Berners-Lee invented the World Wide Web. The Web was originally developed to aid in information sharing between scientists at universities around the world. […]

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Do you want to keep your customers? Keep it simple

Keep It Simple

In today’s oversaturated market, how do you keep your customer’s attention? Simplicity is key! When talking about marketing keeping it simple is one of the most effective ways to stand out against your competitors. If the consumer can easily gather and understand information they need to make a decision, the more likely they are to […]

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DISASTER CAN STRIKE YOUR WEBSITE AT ANY TIME!

Prevent disaster and achieve peace of mind with one of Cygnet Midwest’s Web Site Continuity Care Plans. Available for any platform, including: WordPress, other Content Management Systems, and static sites. Your site is crucial to your business. With security issues, hackers trying to break-in and software updates, your site needs to be managed to run […]

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Are You Struggling with LinkedIn?

Cygnet Midwest can help. Get your LinkedIn page in tip-top shape Professionally designed graphics Professionally written text Timely updates that engage your customers and associates We can also help with other social media sites, such as Facebook, Twitter, YouTube, and more! Contact us today to learn more!

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Graduates of the 2015 Emerging Leaders Program

Cygnet Midwest’s President Graduates from the Emerging Leaders Program

Cygnet Midwest President, Laura Adamski, has graduated from the Small Business Administration’s 2015 Emerging Leaders Program. The Emerging Leaders Program is a seven-month intensive executive entrepreneurship educational program that includes 100 hours of class time and provides the opportunity for small business owners to work with experienced mentors, attend workshops, and network with other business […]

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Aunt Jemima Ad

George Lois – A Real Mad Man

I recently came across an article on NPR about an ad agency wiz who would give Don Draper a run for his money. So brilliant, he said really deep things, like this: “The creative act, the defeat of habit by originality, overcomes everything”. Chemist? Poet? Televangelist? Nope. That was a quote by George Lois, and […]

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It’s easy being green

Businesses turning to energy-saving practices, offering products friendly to the environmentJanuary 2, 2008By Paige Winfield Staff writer Green is the color that drives businesses – but now it’s not just the green of money. As concern for the environment has increasing influence on American consumers, suppliers are discovering that a way to get green is […]

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How NOT to Build Your HTML Emails

HTML email design and coding can be tricky. Support for web standards in email programs is sketchy at best. Imagine today’s email programs like browsers were in the late 90′s. Yeah, not pretty. To code for HTML email your best bet is to build as if you are building a site in 90′s: use tables […]

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Google Apps for Business + Microsoft Outlook = Disaster

Last January we started hosting a new client. We brought their web site over to our private server, finished developing it, and set them up with Google Apps for Business. Pretty standard stuff for us. We’ve done it numerous times before. The one difference with this client? They really needed to keep using Microsoft’s Outlook […]

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Welcome to the Era of Design

Found a brilliant blog post today that I had to share. Welcome to the Era of Design by Adam Swann is all about how increasingly important design has become to consumers, and therefore, to your business. It really is a must read article. It distills down what I’ve been trumpeting for years now: Design is […]

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Target.com Missed the Bullseye… by a Mile

Last August, Target.com launched an epic web site redesign. (It was dubbed internally as “Everest” if that gives you any idea of the size of the undertaking.) They dumped Amazon[1], who they had partnered with for a decade on e-commerce, and brought all of their e-commerce pieces under their own control. Obviously, it was a […]

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The original holiday Coca-Cola can design and the revised can design.

Lessons in Branding: The Importance of Design to Your Brand

(Although this is old news, I felt it such an important lesson that I needed to share my own thoughts on it.) This past Christmas, Coca-Cola® released their annual Christmas themed can. As usual, it incorporated images of polar bears, as this is part of their holiday branding: polar bears enjoying a cold, crisp Coca-Cola […]

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