Our Marketing Approach & Process
No project is undertaken in a vacuum. We want to know what, who, why? We examine the desired outcome, the intended audience, the bottom line goal, before we dig into the creatives.
This integrated process begins with sound market analysis and specific strategies. Moves on to the psychology of motivating behavior and evolves through messaging and imaging. These creative forces are enmeshed in each segment of the campaign. Whether we employ or combine print, radio, TV, direct mail, on-line, signage, PR or promotions, the result is a squirt in the eye that prompts action.